Wholesale Price Ratio Calculator
Enter a list (retail) price and either a wholesale ratio or a discount from the list price to get the wholesale price. You can also enter both prices to find the ratio and the discount.
List price, wholesale price and the ratio
- List price (retail price, or MSRP): the price the product is meant to sell for to the end customer.
- Wholesale price: the price a maker or distributor charges a shop or reseller.
- Wholesale ratio: the wholesale price as a percentage of the list price.
- Discount from the list price: how far below the list price the wholesale price is. It is 100% minus the ratio.
The formulas are:
- Wholesale price = list price × ratio ÷ 100
- Wholesale price = list price × (100 − discount) ÷ 100
- Ratio = wholesale price ÷ list price × 100
- Discount = (list price − wholesale price) ÷ list price × 100
For example, a list price of 100.00 with a ratio of 60% gives a wholesale price of 100.00 × 0.60 = 60.00, which is a discount of 40% from the list price.
Examples
| List price | Input | Wholesale price |
|---|---|---|
| 100.00 | Ratio 60% (discount 40%) | 60.00 |
| 19.99 | Ratio 62.5% (discount 37.5%) | 12.49375 → 12.49 (round half up, or down) / 12.50 (round up) |
| 80.00 | Wholesale price 50.00 | Ratio 62.50%, discount 37.50% |
When the wholesale price does not come out to a whole number of cents, it is rounded to the cent with the method you choose (the default is round half up).
Why the two percentages can add up to 100.01%
The ratio and the discount are each calculated from the exact prices and then rounded to 2 decimal places on their own. They are not worked out by subtracting one rounded figure from 100.
For a list price of 8.00 and a wholesale price of 5.01, the exact ratio is 62.625% and the exact discount is 37.375%. Rounded half up, they show as 62.63% and 37.38%, which add up to 100.01%. The shown figures are correct to 2 decimal places; the extra 0.01% only comes from rounding both up. When you enter a ratio or a discount yourself, the other percentage is exactly 100% minus what you entered.
Notes
- Check whether the list price includes tax, and use the same basis for the wholesale price. A tax-inclusive list price gives a tax-inclusive wholesale price.
- If the wholesale price is higher than the list price, the ratio is shown as it is (over 100%), the discount is negative, and a note is shown.
- If the list price is 0, the ratio cannot be calculated.
- Amounts are entered to 2 decimal places, up to 9,999,999,999.99. The calculation works in whole cents (or the smallest unit of your currency), and no currency is assumed. A percentage of 0 to 100 can be entered with up to 2 decimal places.
- The rounding of the wholesale price is a matter of agreement between you and the other party. Choose the method that matches your agreement.
- This calculator is for the ratio between a wholesale price and a list price. To find the sale price after a percent off, use the Discount Calculator. To work out a selling price from a cost and a margin, see the Selling Price Calculator, and for the margin itself, the Profit Margin Calculator.
Frequently asked questions
What is the difference between this and the Discount Calculator?
The Discount Calculator is for a sale price: an original price and a percent off. This calculator is for trade pricing, where a list price and a wholesale price are compared as a ratio. The numbers can be the same, but the question being asked differs.
Is a wholesale ratio of 60% the same as a 40% discount?
Yes. A wholesale price at 60% of the list price is 40% below the list price.
Why does the wholesale price not exactly match my calculator?
Check the rounding method. The default rounds half up to the cent; your agreement may round down or up.
Can the ratio be over 100%?
Yes, when the wholesale price is higher than the list price. The calculator shows the ratio as it is and the discount as a negative number.